530.342.2900
2452 Lakewest Drive, Chico, CA 95928

Who We Are

Asset Management Group has over 25 years of experience in the management of stock, bond and mutual fund portfolios. Our advisors take the time to understand what is important to you while working with you to identify your short term and long term needs. We work closely with your CPA and estate planning attorney to ensure a smooth, tax efficient wealth strategy.

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William Rich

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William Rich

Partner Asset Management Group-Financial Consultant

Bill has extensive experience in the financial services industry first obtaining his registration in 1984. Starting his career in Paradise, he soon moved to Sacramento to manage a brokerage office. Upon his return to Chico in 1988 he helped establish Asset Management Group of Chico.

Bill’s wealth management practice consists of clients with varying needs and goals. He works with individuals, trust, estates, foundations, and rollovers. 

In addition to a wealth management practice he is the co-founder of (k)ornerstone 401k Services.  (k)ornerstone is dedicated solely to the management of retirement plans for both for-profit corporations as well as non-profits and 403b, 457 and TSA accounts. He has been involved in the community by both serving and being active in organizations such as the Chico Rotary Club, Enloe Hospital, Butte Creek Country Club, the Chico Museum, and various youth sports organizations. Bill currently maintains Series 24, Series 7, and Series 63 registrations respectively.


Securities and advisory services offered through Financial Network Investment Corporation, member FINRA, SIPC.  Financial Network Investment Corporation and Asset Management Group are not affiliated.

The registered representative(s) and/or investment adviser representative(s) listed on this website are licensed and registered in the following states:
We are registered to sell Securities in AK,AL,AZ,CA,CO,FL,IA,ID,IL,IN,KS,KY,LA,MD,MI,MO,MT,NC,NE,NV,OR,TN,TX,UT,VA,WA.

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